Privacy Policy

This Privacy Policy describes how Via 313 ("we," "us," "our," or "the Company") collects, uses, discloses, and safeguards your personal information when you visit our website at via313-pizz.digital, place an order through our online platform, subscribe to our communications, or otherwise interact with our services. We are committed to protecting your privacy and handling your data in a transparent, lawful, and responsible manner.

Please read this Privacy Policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described herein. If you do not agree with the terms of this Privacy Policy, please do not use our website or services.

For any questions, concerns, or requests regarding your personal information, you may contact us at:

1. Scope and Applicability

This Privacy Policy applies to all personal information collected through our website (via313-pizz.digital), our mobile-optimized platforms, our online ordering systems, loyalty programs, email communications, social media interactions, and any other digital or physical touchpoints where we may collect information from or about you.

This policy does not apply to third-party websites, applications, or services that may be linked from our website. We encourage you to review the privacy policies of any third-party services you access through links on our platform. We are not responsible for the privacy practices of external websites.

This Privacy Policy is governed by the laws of the United States, including applicable federal regulations under the Federal Trade Commission Act (FTC Act), and where applicable, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), as well as any other applicable state privacy laws in force as of 2026.

2. Information We Collect

We collect various categories of personal information depending on how you interact with Via 313. Below is a detailed breakdown of the types of data we may collect from you.

2.1 Personal Identification Information

When you create an account, place an order, sign up for our loyalty program, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Billing and delivery address
• Date of birth (for promotional purposes or age verification)
• Username and password (for registered accounts)

2.2 Payment and Transaction Information

When you make a purchase through our website or online ordering system, we collect transaction-related information, including:

• Order history and details (items ordered, quantities, special instructions)
• Payment method type (e.g., credit card, debit card, digital wallet)
• Partial payment card details (last four digits, card type) — full card numbers are processed by our PCI-DSS-compliant third-party payment processors and are not stored on our servers
• Billing address associated with the payment method
• Transaction date, time, and amount

2.3 Usage and Behavioral Data

We automatically collect certain information about how you interact with our website and services, including:

• Pages visited, links clicked, and features accessed
• Time and date of your visit
• Duration of your visit and session data
• Referring URLs (the website or source that directed you to ours)
• Search queries entered on our platform
• Products viewed, added to cart, and purchased
• Cart abandonment data

2.4 Device and Technical Information

We collect technical information about the devices and software you use to access our website, including:

• IP address
• Browser type and version
• Operating system and device type (desktop, tablet, mobile)
• Screen resolution
• Device identifiers (where applicable)
• Geographic location data derived from IP address (city/state level)
• Internet service provider (ISP)

2.5 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect data about your browsing behavior on our website. This includes session cookies, persistent cookies, and third-party analytics cookies. For more information, please see Section 9 (Cookie Policy) of this document.

2.6 Communications Data

When you contact us via email, phone, or our website contact forms, we collect:

• The content of your messages and inquiries
• Correspondence records
• Customer support ticket information
• Feedback, reviews, and survey responses

2.7 Marketing and Preference Data

If you subscribe to our marketing communications, we collect:

• Email marketing subscription status
• SMS marketing preferences
• Communication preferences and opt-out records
• Promotional code usage and coupon redemption history
• Loyalty program participation data and reward points balance

2.8 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (if you connect your social media account or log in via social sign-on)
• Online ordering aggregator platforms
• Advertising and analytics partners
• Publicly available sources

3. How We Use Your Information

Via 313 uses your personal information for specific, legitimate business purposes. We do not use your data in ways that are incompatible with the purposes for which it was collected. The following outlines how and why we process your information.

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including delivery and pickup coordination
• Managing your account and providing account-related services
• Processing payments and issuing receipts and confirmations
• Communicating order status, delivery updates, and confirmations
• Providing customer support and resolving complaints or disputes
• Managing loyalty and rewards program participation

3.2 Website and Service Improvement

• Analyzing usage patterns to improve website functionality and user experience
• Conducting internal research and development
• Performing quality assurance testing and debugging
• Developing new features, products, and menu items based on customer behavior and preferences
• Monitoring and improving the performance and security of our website

3.3 Marketing and Promotional Activities

• Sending promotional emails, SMS messages, and push notifications (subject to your marketing preferences and applicable consent requirements)
• Personalizing marketing content based on your order history and preferences
• Running contests, sweepstakes, and special promotions
• Delivering targeted advertisements on our website and third-party platforms
• Measuring the effectiveness of our marketing campaigns

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email, by replying "STOP" to any SMS, or by contacting us at [email protected].

3.4 Legal and Compliance Purposes

• Complying with applicable federal, state, and local laws and regulations
• Responding to lawful requests from government authorities or law enforcement
• Enforcing our Terms of Service and other legal agreements
• Detecting, preventing, and investigating fraud, security incidents, and other illegal activities
• Protecting the rights, property, and safety of Via 313, our customers, and the public

3.5 Business Operations

• Processing refunds, credits, and returns
• Managing business analytics and reporting
• Conducting audits and internal reviews
• Supporting merger, acquisition, or asset sale transactions (see Section 5)

4. Legal Basis for Processing

While United States federal law does not require a specific legal basis for processing personal data in the same way that international frameworks do, we are committed to processing your information lawfully and transparently. Our processing activities are based on one or more of the following grounds:

• Contract Performance: Processing necessary to fulfill your order or provide requested services
• Legitimate Business Interests: Processing for fraud prevention, security, analytics, and service improvement
• Consent: Processing based on your explicit consent, such as marketing communications
• Legal Obligation: Processing required to comply with applicable laws and regulations

5. How We Share Your Information

Via 313 does not sell your personal information to third parties. However, we do share your data with certain categories of third parties in order to operate our business effectively and provide you with quality services.

5.1 Service Providers and Business Partners

We engage trusted third-party service providers who assist us in operating our website and delivering services. These include:

All service providers are contractually obligated to handle your personal information only for the specified purposes, in accordance with our instructions, and with appropriate confidentiality and security protections.

5.2 Legal Disclosures

We may disclose your personal information if required to do so by law or in good-faith belief that such disclosure is necessary to:

• Comply with a legal obligation, court order, or government request
• Respond to lawful requests from law enforcement agencies
• Protect the rights, property, or safety of Via 313, our customers, or others
• Investigate or prevent fraud or security incidents
• Enforce our Terms of Service or other legal agreements

5.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website in advance of any such transfer, and will inform you of any choices you may have regarding your information.

5.4 Aggregated and Anonymized Data

We may share aggregated or de-identified data that does not personally identify you with third parties for research, marketing, analytics, and other business purposes. This information cannot reasonably be used to identify any individual.

6. Data Security

Via 313 takes the security of your personal information seriously and implements a range of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, or destruction.

6.1 Security Measures

• Encryption: All data transmitted between your browser and our website is protected using industry-standard SSL/TLS encryption (HTTPS)
• Access Controls: Access to personal data is restricted to authorized personnel on a need-to-know basis, protected by role-based access controls and multi-factor authentication
• Payment Security: Payment card data is processed by PCI-DSS compliant payment processors; we do not store full card numbers on our servers
• Secure Hosting: Our website and databases are hosted on secure, firewalled servers with intrusion detection and prevention systems
• Regular Security Assessments: We conduct periodic security audits and vulnerability assessments
• Employee Training: Our staff receive regular training on data privacy and security best practices
• Incident Response: We maintain a data breach response plan to promptly address any security incidents

6.2 Limitations

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee the absolute security of your data. In the event of a data breach that affects your rights and freedoms, we will notify you and relevant authorities as required by applicable law.

7. Your Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information. Via 313 is committed to honoring these rights and providing you with mechanisms to exercise them.

7.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

• Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, our purposes for collecting or sharing it, and the categories of third parties with whom we have shared it.
• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (e.g., where retention is required for legal compliance, completing a transaction, or detecting security incidents).
• Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. Via 313 does not sell your personal information. However, if we share data with advertising partners for targeted advertising, you may opt out using the "Do Not Sell or Share My Personal Information" link on our website.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information to what is necessary to perform the services you requested.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different level or quality of services as a result of you exercising these rights.

7.2 General Privacy Rights (All Users)

Regardless of your state of residence, we provide all users with the following rights as a matter of good practice:

• Right of Access: You may request a copy of the personal information we hold about you.
• Right of Correction: You may request that we correct any inaccurate or incomplete personal information we hold about you.
• Right of Deletion: You may request that we delete your personal information, subject to applicable legal retention requirements.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time.
• Right to Data Portability: You may request a copy of your personal data in a commonly used, machine-readable format where technically feasible.

7.3 How to Exercise Your Rights

To exercise any of the rights described in this section, please contact us using one of the following methods:

We will respond to verifiable consumer requests within 45 days of receipt. We may extend this period by an additional 45 days where necessary, with prior notice. We do not charge a fee for processing your request unless the request is manifestly unfounded or excessive.

To protect your privacy and security, we may need to verify your identity before fulfilling your request. We will use information you have provided to verify your identity and may ask for additional documentation if necessary.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The following table provides general guidance on our data retention practices:

Upon expiration of the applicable retention period, we will securely delete or anonymize your personal information unless we are required to retain it longer by law or for the purpose of active litigation or regulatory investigations.

9. Cookie Policy

Via 313 uses cookies and similar tracking technologies on our website to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertising.

9.1 What Are Cookies?

Cookies are small text files stored on your device by your web browser when you visit a website. They allow the website to remember your actions and preferences over time, so you don't have to re-enter certain information each time you return to the site.

9.2 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the operation of our website, including enabling you to log in, add items to your cart, and complete purchases. These cannot be disabled without affecting website functionality.
• Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting aggregated and anonymized usage data (e.g., Google Analytics).
• Functional Cookies: Allow our website to remember your preferences, such as language settings and saved delivery addresses.
• Targeting and Advertising Cookies: Used to deliver relevant advertisements and track the effectiveness of our advertising campaigns on third-party platforms.

9.3 Managing Your Cookie Preferences

You may control and manage cookies through your browser settings. Most web browsers allow you to refuse, delete, or be notified when cookies are being sent. Please note that disabling certain cookies may impact the functionality of our website and your ability to place orders online.

You may also opt out of targeted advertising cookies through industry opt-out tools such as the Digital Advertising Alliance (DAA) opt-out platform at optout.aboutads.info or the Network Advertising Initiative (NAI) opt-out tool at optout.networkadvertising.org.

For more detailed information about the specific cookies we use and how to manage them, please refer to our full Cookie Policy, available on our website.

10. Children's Privacy

Our website and services are intended for use by individuals who are 18 years of age or older. Via 313 does not knowingly collect, solicit, or retain personal information from children under the age of 13, in accordance with the Children's Online Privacy Protection Act (COPPA).

We do not knowingly collect personal information from individuals under 18 years of age without verifiable parental or guardian consent. If you are under 18, please do not use our website or services, and do not provide any personal information to us.

If we become aware that we have inadvertently collected personal information from a child under the age of 13 without verified parental consent, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe that your child has provided personal information to us, please contact us immediately at [email protected] so that we can take appropriate action.

11. International Data Transfers

Via 313 is based in the United States, and your personal information is collected and primarily processed within the United States. However, some of our third-party service providers may be located in, or process data in, countries outside the United States.

When we transfer your personal information outside of the United States, we take steps to ensure that appropriate safeguards are in place to protect your data, including:

• Entering into data processing agreements with service providers that include standard contractual clauses or other approved transfer mechanisms
• Ensuring that service providers are located in countries with adequate data protection laws
• Implementing contractual requirements for security and confidentiality

Please be aware that data protection laws in other countries may differ from those in the United States. By using our services, you consent to the transfer of your personal information to countries outside of the United States as described in this policy.

12. Do Not Track Signals

Some web browsers and mobile operating systems include a "Do Not Track" (DNT) feature that signals your preference that websites and online services not track your activities across different websites. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and our website does not respond to DNT browser signals at this time.

However, we provide you with choices about the collection and use of your data through other mechanisms described in this Privacy Policy, including cookie preferences and marketing opt-outs.

If you are a California resident, please note that the CPRA grants you the right to opt out of the sharing of your personal information for cross-context behavioral advertising, which is a broader right that encompasses many tracking activities.

13. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, online ordering aggregators, and other external services. These third-party services are not operated by Via 313 and are not subject to this Privacy Policy. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services.

We strongly encourage you to review the privacy policies of any third-party websites you visit through links on our platform. The inclusion of any link does not imply our endorsement of the linked website or its privacy practices.

14. Social Media and User-Generated Content

If you interact with Via 313 through social media platforms (such as Instagram, Facebook, or X/Twitter), the information you share through those platforms is subject to the privacy policies of those platforms, as well as your own privacy settings on those services.

If you post reviews, comments, photos, or other content on our website, social media pages, or third-party review platforms, please be aware that any information you include in such posts may be publicly visible and may be shared by us for promotional or marketing purposes. We encourage you to be mindful of the personal information you choose to share in public forums.

15. FTC Act Compliance and Consumer Protection

Via 313 is committed to fair and transparent business practices in accordance with the Federal Trade Commission Act (FTC Act), which prohibits unfair or deceptive acts or practices in or affecting commerce. Our privacy practices are designed to be truthful, non-deceptive, and fair to consumers. We do not engage in deceptive data collection, misleading data sharing, or unfair data practices.

The Federal Trade Commission has authority to enforce privacy and data security practices under the FTC Act. If you believe that we have engaged in unfair or deceptive practices with respect to your personal information, you may file a complaint with the FTC at www.ftc.gov or by calling 1-877-FTC-HELP (1-877-382-4357).

16. How to File a Privacy Complaint

If you have concerns about how Via 313 handles your personal information, we encourage you to contact us first so we can address your concerns directly and promptly.

We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days. For complex matters, we may require additional time, of which we will notify you.

If you are not satisfied with our response, you may also escalate your complaint to the following authorities:

• Federal Trade Commission (FTC): www.ftc.gov/complaint | 1-877-FTC-HELP
• California Residents — California Privacy Protection Agency (CPPA): cppa.ca.gov
• Your State Attorney General's Office: Most states have consumer protection divisions within the Attorney General's office that handle privacy complaints

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable laws, or business operations. When we make material changes to this policy, we will notify you by:

• Posting the updated Privacy Policy on our website with a revised "Last Updated" date at the top
• Sending you an email notification to the address associated with your account (where applicable)
• Displaying a prominent banner or notification on our website

We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting your information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

If we make changes that materially affect your rights or the way we use your personal information, we will provide at least 30 days' advance notice before the changes take effect.

18. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the way Via 313 handles your personal information, please do not hesitate to contact us. We are committed to addressing your privacy concerns promptly and transparently.

This Privacy Policy was last reviewed and updated on April 28, 2026. It is effective as of the same date. All prior versions of this policy are superseded by this document.